Ego.

When I first started selling booster seat covers on Etsy, I had searched around to see if anybody else made them on there and I didn't find a single seller that made booster seat covers. Today, over a year after I started selling the covers on Etsy, I did a new search. I was amazed at how many other sellers I saw that had listings for booster seat covers, and patterns for covers.

Call it my ego, but none of them looked as good as mine do :)

...and cue some examples.